Illustrative image: a chauffeured car outside a flagship store in Gangnam at dusk

Exclusively VIP · shopping

Luxury shopping in Korea

Shinsegae Gangnam, and everything at that level

Seoul is one of the best cities in Asia for luxury shopping, and most of it sits in a few streets south of the river. These are the places our guests ask for. There are no tourist shopping-centre stops on our programmes; we shop only where, and when, you want to.

Gangnam and Apgujeong

The department stores Seoul's own shoppers rate highest, all within fifteen minutes of each other by car.

Shinsegae Gangnam: Korea's highest-grossing department store, above the Express Bus Terminal: luxury halls, watches and jewellery, and one of the city's best food halls.
Galleria Luxury Hall East and West: Two luxury halls facing each other on Apgujeong Rodeo; the West hall's facade of glass discs is lit at night.
Hyundai Department Store, Apgujeong: The Hyundai main store, a short walk from the Galleria.

Cheongdam and Dosan

The flagship street, where the great houses build their own buildings and keep gallery floors above the shop.

Louis Vuitton Maison Seoul: Frank Gehry's glass sails, with the Espace Louis Vuitton gallery at the top.
House of Dior: Christian de Portzamparc's white, flowing facade on Cheongdam.
Hermès Maison Dosan Park: The house's Seoul home beside Dosan Park, with the Atelier Hermès exhibition space below.
Sulwhasoo flagship: The Korean luxury skincare house on Dosan-daero, with spa rooms upstairs.

Jamsil and Yeouido

The two grandest stores in the city, for a day when the weather keeps you indoors.

Avenuel, Lotte World Tower: Luxury houses at the foot of Korea's tallest building, with Seoul Sky at the top.
The Hyundai Seoul: Seoul's largest department store, built around an indoor garden under a glass roof.

Myeongdong, Hannam and duty free

The oldest store in the country, the neighbourhood of Korea's own designers, and duty-free shopping collected at the airport.

Shinsegae main store, Myeongdong: Korea's oldest department store building, from 1930, with its luxury floors behind the stone facade.
Hannam-dong: Korean fashion, ceramics, fragrance and furniture labels on the hill, and the Leeum Museum of Art.
Shilla and Lotte Duty Free: Shop duty-free in the city with your passport and collect your purchases at the airport when you leave.

Busan and Jeju

For guests travelling city by city: shopping that ends at the sea.

Shinsegae Centum City, Busan: Listed by Guinness World Records as the world's largest department store when it opened, with a hot-spring spa inside.
Haeundae, Busan: Ten minutes from Centum City: the beach, the coast park and the best seafood tables in the city.
Duty free on Jeju: Shilla and Lotte both have duty-free stores on the island; buy there and collect at departure.